# Clarity by Whooho > Clarity is a SaaS platform that measures and improves how a brand appears in the answers of AI assistants (ChatGPT, Gemini, Perplexity, Claude, Grok). It shows when AI recommends the brand or its competitors, which sources AI cites, and gives On-Page and Off-Page actions to be cited more often. Made in Italy by Whooho; available in Italian, English, Spanish, French and German. ## Product - [How it works](https://clarity.whooho.it/en/how-it-works): plans, analyses, AI models, Normal vs BYOK accounts - [Pricing](https://clarity.whooho.it/en/pricing): Starter, Growth, Pro, Enterprise - [Full description for LLMs](https://clarity.whooho.it/llms-full.txt) ## API, MCP and AI connectors - [Developer documentation](https://clarity.whooho.it/en/developers): REST API, MCP server, connectors for Claude and ChatGPT, prices per call - [OpenAPI specification](https://clarity.whooho.it/openapi.json) - [Tools and live prices (JSON)](https://clarity.whooho.it/api/v1/tools) - MCP server (Streamable HTTP, OAuth 2.1 or API key): https://clarity.whooho.it/api/mcp ## Pages by language - [Home (it)](https://clarity.whooho.it/it) · [Pricing (it)](https://clarity.whooho.it/it/pricing) · [How it works (it)](https://clarity.whooho.it/it/how-it-works) - [Home (en)](https://clarity.whooho.it/en) · [Pricing (en)](https://clarity.whooho.it/en/pricing) · [How it works (en)](https://clarity.whooho.it/en/how-it-works) - [Home (es)](https://clarity.whooho.it/es) · [Pricing (es)](https://clarity.whooho.it/es/pricing) · [How it works (es)](https://clarity.whooho.it/es/how-it-works) - [Home (fr)](https://clarity.whooho.it/fr) · [Pricing (fr)](https://clarity.whooho.it/fr/pricing) · [How it works (fr)](https://clarity.whooho.it/fr/how-it-works) - [Home (de)](https://clarity.whooho.it/de) · [Pricing (de)](https://clarity.whooho.it/de/pricing) · [How it works (de)](https://clarity.whooho.it/de/how-it-works) ## Company - [Whooho](https://www.whooho.it)